Master of Fashion Management

About M.F.M. The objective of the two year Master of Fashion Management(MFM) Programme (erstwhile AMM), started in 1987, is to develop managerial talents in the field of marketing, merchandising and retailing best suited to the requirements of the garment export and fashion retail sectors. Students undergo rigorous education in buying, merchandising (retail and export), retail operations, forecasting, international marketing, international trade practices and project formulation. They are exposed to creative merchandising/marketing, innovative fashion management practices, directions of fashion trends and business practices through field visits and industry internships. They have the right blend of hard and soft skills and possess the right attitude to enter the middle management of any growing organisation.
Degree Master of Fashion Management Duration 2 Years CAMPUSES Bengaluru, Bhopal,Bhubaneswar, Chennai, Gandhinagar, Hyderabad, Jodhpur, Kannur, Kolkata, Mumbai, New Delhi, Patna &Shillong seats 390
Eligibility for Master Programme – Management M.F.M (Master of Fashion Management) Undergraduate Degree from any Institute / University recognized by law in India.
orUndergraduate Diploma of minimum three years duration from NIFT / NID. TEST STRUCTURE
LANGUAGE OF WRITTEN TEST English English English
TEST DURATION (MIN) 180 180 180
Sections No. of Questions No. of Questions No. of Questions
Quantitative Ability 30 30 10
Communication Ability & English Comprehension 45 45 50
Analytical & Logical Ability 25 25 25
General Knowledge and Current Affairs 25 25 25
Case Study 25 25 40
Total 150 150 150
1) Quantitative Ability: This sub-test is designed to test the quantitative ability of the candidates. The sub test consists of questions on Addition, Multiplication, Division, Fractions, Percentage, Rate of Interest, Work and Task, Ratio and Proportion, and Distance.
2) Communication Ability and English Comprehension: This sub-test is aimed at testing the language ability of the candidates in day to day communication in English. It includes questions on synonyms, antonyms, words with corresponding meanings, singular, plural, one word substitutes, idioms and phrases, correct spellings, comprehend a situation from a given passage etc.
3) Analytical Ability and Logical Ability: This sub-test is designed to test the candidate’s inference and logic from the given information and evaluate the candidate’s ability to identify the logic or reason involved in a particular problem given and applying it in solving the problem. Concepts and practice of creative and lateral thinking are likely to be useful.
4) General Knowledge and Current Affairs: This sub-test is designed to test the candidate’s general knowledge and current affairs.
5) Case Study: This sub-test is based on a situation of an industry environment. It helps to evaluate the candidate’s managerial ability.
M.F Tech will also have some questions from engineering field.
The number of questions may vary in each section and for each course year to year. The level of difficulty in questions for all courses will vary.
Short listed candidates from the written entrance examination are required to undergo Situation test/Group Discussion (GD) / Interview as applicable (except B.FTech).
Shortlisted candidates for B.Des from the written entrance examination are required to undergo a Situation Test which is a hands-on test to evaluate the candidate’s skills for material handling and innovative ability on a given situation with a given set of materials.
No additional material will be provided / allowed.
Model will be evaluated on Space Visualization, Innovative and creative use of given material, composition of elements, colour scheme, construction skill , finesse of the model and overall presentation etc. These parameters will be checked with the write up explaining the concept / idea behind the model constructed. The weightage of the write up is 30%. Since the medium of teaching in NIFT is English, the write-up will be in English language. No marks will be given for write-up in any other language.
Shortlisted candidates for Masters Programs from the written entrance examination are required to undergo Case Study based Group Discussions (GD) and Personal Interview(PI). GD would comprise of approximately 15 to 20 minutes of discussion on a case study assigned, on which a panel of experts will assess the candidates on the following parameters:
1) Conceptual clarity
2) Knowledge of the topic assigned
3) Contribution made to the topic
4) Interpersonal skills
5) Ability to generate new ideas
6) Problem solving approach
7) Leadership qualities
8) Effective communication
A candidate is judged on the various parameters as listed below by a Panel, in the Personal Interview:
1) Career orientation
2) Aptness for the field
3) Overall personal achievements in academics and co-curricular activities
4) Communication
5) General awareness and aptitude, creative and lateral thinking are likely to be useful.